Peter Hense: How first-party data will kill CMPs
Masters of Privacy
00:00
How to Reduce Complexity in Your CMP
The business case can also be split between analytics and how you use data to make decisions. The more complex the ecosystem that you are trying to feed with your data, the more complex your CMP will become. So like the first point on our to-do list for our clients is like reduce complexity in your tech stack. And I think that some of these changes will happen very fast.
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