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Peloton
Acquired
I'm a Very Happy Customer, but How Long Do They Have to Keep Retaining Me Now?
A lot of this could have been avoided with some different product decisions and some different pricing decisions. There is a trend that they need to follow over the entire lifetime of their business, which is dropping the price point so they can keep attracting that next concentric circle out from the corps affluent customer. This probably wasn't the right time in history to do that,. Like, giving what happened with the pandemic and with demand the and let's not talk about supply chain and inventory and stuff yet. i think that made their business really not resilient, all te the things that they did there.
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