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EP 179 - Bridging the gap between consumers and factories

Industrial IoT Spotlight

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The Rise of Mass Customization in Automotive

In furniture, mass customization has been to some extent a part of the industry for a long time. If we look at automotive, not quite the case, right? I mean, you do have some businesses that are highly customized, but they tend to be very luxury vehicles. And now we seem to be seeing the more mass market companies trying to figure out what it would take to make one million cars.

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