#119 - Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Sales Control
This chapter discusses strategies for sales professionals to maintain control during sales calls and navigate distractions introduced by prospects. Emphasizing the importance of executive sponsorship and aligning solutions with organizational goals, it also covers handling resistance from stakeholders and communicating trial outcomes effectively. The chapter concludes with insights on demonstrating ROI and differentiating product offerings to enhance competitiveness.
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Transcript
