How to Build a Personal Brand 101
Big Conversations with Haley Hoffman Smith
00:00
The Baked Potato Principle
Growing up every time my dad would make steak we would make loaded baked potatoes and so I almost think like ever since he became an adult I like crave things from my childhood. So for some reason I just like have really liked baked potatoes in my recent years. Haley calls it the baked potato principle, which is establishing an accidental resonance with your audience for something that you've always liked.
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