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Convincing the CFO that brand building investment is worth it
The WARC Podcast
Intro
This chapter discusses the challenges of persuading CFOs to value brand-building initiatives amidst rising costs in digital advertising. It highlights the inadequacies of traditional ROI metrics and the urgent need for improved measurement tools to showcase the long-term benefits of brand marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode