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#371 The cost in being boring and why most businesses suck at this

The Mentor with Mark Bouris

00:00

The Art of Storytelling

When you give people facts, it's pretty dull. When you tell them a story like that, it will stick in their brains. There are three I have three rules of storytelling. If you can make someone laugh, they'll cut through. Laughter is interesting and no one is on their phone during a comedy session. And the final one is surprise me. So if you do those three things, your story will probably work. We're going to tell you the story of this woman called Susan Boyle who actually lives at home with a catch. Never been kissed.

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