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425 Social Selling by Tim Hughes

The Marketing Book Podcast

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Why Do You Need a Wide and Diverse Network?

When the buyers are searching on social, you need to be in their network. So for example, one of my salespeople is connected to a thousand people in a particular account. This is serious money. These are businesses that are making significant changes and doing significant deals on social. If you're not connected to those people, you don't have relationships. And so BMW is a client of ours, they've got 120,000 employees. Now, should you be connected to one person or 10 people or 100 people? I was with a salesman friend of mine the other day having a cup of coffee and he said, oh, you must be connected to 10% of the people. He kind

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