2min chapter

Social Media Marketing Podcast cover image

Community-Based Marketing: The Future of Business

Social Media Marketing Podcast

CHAPTER

Building a Community

In his new book, "The Power of Community," Aaron Carroll talks about how to start a community. He says the first step is coming up with an initial purpose for your company or business. Then you have to find people who are already interested in what you're doing and want to be part of it. And that's justFanning the flames: Let's codify this idea into something we can all do together.

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