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Off Panel #51: International Man of Retail with John Hendrick

Off Panel: A Comics Interview Podcast

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How to Order a Comic Book

Comic books aren't selling 600,000 copies every issue for no reason. What's cancellation point of Marvel now? 18,000 copies? Probably maybe even lower. That's less than like a Bruce Springsteen concert. You want to order this big because it's ostensibly an event comic and it's going to be theoretically, it's coming out right after like the free comic book day one drop and the movie.

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