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32: Overcast - Marco Arment

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CHAPTER

I Don't Need to Know Who You Are.

The only targeting i do is for category of podcast that you listen to. Podcast categoried themselves into these categories. And so i offer people the ability to buy ads that will show to people who subscribe to podcast in each one of thes categories. So if you subscribe to any podcast that identifies itself as technology, then in your rotation of the add you'll see will be every technology ad. It's that simple. I don't need to know who you are. I couldn't care less who you are...I don't want the liability of an infor mation. Exactly. Ye like earlier, earlier to day, actually, i was clearing out old email addresses for people that i

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