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France Telecom: Corporate Restructuring and Employee Wellbeing

Cold Call

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The Importance of Non Cash Rewards in the Workplace

This case is a striking example of what happens when workplaces fail to recognize the importance of rewards. To me, the current case highlights the importance of considering all sources of employ motivation, not just extrinsic rewards like money. The case reveals that removing important non cash rewards in the work place can destroy value for companies and have crushing effects on employs mental health.

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