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Failure Is The Likely Option

CISO Series Podcast

CHAPTER

The Importance of Marketing in Engineering Sales

Marketing is kind of the bridge from engineering to sales. If marketing is misinterpreting, misunderstanding, misfiring, miss anything in that relationship with engineering, it's gonna automatically mean that cascades to the sales department who's gonna be running around saying species stuff and not even realizing it's species, right? So it all starts with marketing being more self-aware, more cautious, more careful, and having stronger communication with engineering.

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