
Q&A: Shopify Feature & Strategy Update
The Unofficial Shopify Podcast
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The Most Important Key Drivers for Conversion Rate
The most important key drivers for conversion rate do not happen on your sight. Elaborate product market fit, product pricing a how you're doing your e mals is more important than the store itself. And where comparing between stores is an utter fool's errand we have a client who generates a bunch of organic search traffic to a blog post. The problem is that blog post is only semi related to their catalogue and so it has t a a fairly high bounce rate. This tanks the conversion rate but doesn't affect revenue or average order value.
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