How to Get the Attraction Between the Person and the Website

So what we're trying to achieve here when we're talking about sex is really... So how do we get that chemistry between the person and the website? Yeah. And usually we talk about, like you started out in that late, with trying to create a relationship, a long lasting relationship with the user. But in my experience, we usually go for one-night stands. We create these fantastic, attractive headlines that people want to click.