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Ep. #1032: Book Club: My 10 Favorite Takeaways from “Yes!” by Goldstein, Martin, & Cialdini

Muscle for Life with Mike Matthews

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Do You Have a Problem Solver?

It offers a compilation of various evidence based techniques for being more influential with just enough of the theoretical underpinnings to understand why they work and to provide interesting background information. The people who will get the most from this book are those who can immediately apply its teachings, marketers, salespeople, negotiators, managers, executives, politicians and so on. While some of the methods discussed in the book were more interesting and meaningful than others, not all 50 chapters were riveting or were immediately useful. "I was able to use at least some of the information in the book to get real results in my businesses," he says.

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