David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
Guy Kawasaki's Remarkable People
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The Ethics of Using Stories
David Frum: How do you keep effective things out of the hands of bad people? He says there's a political force and an ability to put resources in place for those companies that are really controlling that. "There has to be policy from the government that compels them to take it on," he adds.
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