Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
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Amazon's Advertising Innovations
This chapter explores Amazon's advanced advertising strategies, including the introduction of the 'Buy for Me' feature, aimed at improving consumer engagement and shopping convenience. The discussion highlights the growth in ad revenue, new ad formats, and the interplay between commerce and advertising, while also addressing external factors such as tariffs on imports.
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