How to Market Ethically

Back in the early days of advertising, this was the first time you could really scientifically test an ad and see actually how much money was making. Then what happened is with the advent of the internet, it became so easy to just test something instantly that advertisers move towards the spray and prey model where they just generate like 100 headlines and then just run them all. And so actually people started to forget the art of and theory behind how to write really effective ad copy.