This chapter delves into the handling of a media frenzy involving the royal family, emphasizing the importance of privacy, narrative control, and the repercussions of releasing edited photos to the public. It discusses the struggle to maintain a consistent public image, the impact of knee-jerk crisis responses, and the challenges of balancing privacy in an era of heightened scrutiny and social media dynamics. The conversation extends to exploring the complexities faced by public figures and leaders when managing their public presence and navigating the implications of their actions in the media.