Have you created a strategy for your newsletter?
A newsletter is the best way to communicate directly to your readers without relying on Twitter to surface your posts or Google to rank your articles. When you have a newsletter, you don't have to worry about crazy algorithm changes or something happening to posts that you've optimized for search.
I've started several newsletters over the years. Of course, my biggest newsletter is the Become a Writer Today Email List. I'd love it if you could join it. I'll give you a free book of writing prompts if you do. Sign up here.
Once a week, I send weekly updates about the latest writing articles and also writing advice to members of this newsletter. Now that's my strategy; your strategy may differ.
This week I caught up with an expert in newsletter strategy. Her name is Anna Codrea-Rado. She ran one of the most successful Substack newsletters. It's called The Professional Freelancer, which Anna has recently rebranded.
When she's not writing newsletters, Anna advocates for freelance writers in an increasingly challenging industry. She also helps businesses figure out what their newsletter strategy should look like.
I was excited to catch up with Anna because I love hearing about how different creatives and writers use newsletters to communicate directly with their readers.
Anna says, "You need to have a really clear tagline for your newsletter, you need to be really clear on what the problem your newsletter is solving." "Random stuff is not going to cut it."
In this episode, we discuss:
- personal or creative vs. professional newsletters
- how often to send newsletters to readers
- what to include in your newsletter
- and how Anna's newsletter strategy has evolved
Resources:
Anna's website
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Thanks for listening!
