5min chapter

The Espresso Hour cover image

How To Validate, Launch, and Build Your First Digital Product

The Espresso Hour

CHAPTER

How to Launch and Build a Digital Product

We're going to follow this exact playbook as we launch our fixture offer program, whether that's a low ticket digital product, a mid ticket cohort based thing or a high ticket coaching program. So where should we start? I think it would be helpful to random the thinking a little bit and define the word digital product. And typically, a digital product sits in the price point, usually of anywhere from a couple dollars, like $10 to about $150. Dickey: We need to crystallize more frameworks to attract more people who could eventually ask what the most useful solution would be to them.

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