How to Translate Insights Into Action

CRM is a customer relationship management package, right? So thank you for clarifying because it can have a lot of behavioral data. You tie that to stated preference data, which is oftentimes like survey data. Now so you tie that with the survey data and then we're going to deliver something like this machine learning segmentation solution. And in addition to that, we will be able to give you actual drivers and tell you, here's how you should alter this product or alter this message.