The Truth About Agency Models
The Marketing Architects
Navigating the Hybrid Agency Landscape
This chapter explores the evolving dynamics of marketing agency models, emphasizing a hybrid approach that combines in-house teams with specialist agencies for optimal results. It highlights the importance of choosing the right agency partner based on core brand challenges and growth objectives, while also discussing the implications of technology and AI on traditional agency structures. The conversation reflects on personal rapport and revenue growth as key factors influencing agency selection, alongside the anticipated transformations in the agency model driven by rapid technological advancements.
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