Zero Paid Media: A Domed Living Case Study

"It's definitely not controversial to be controversial. And I'm not, you know, the provocativeness is to be thought provoking," he says. "I don't need to resort to any gimmicks or or. You're not going to be swinging from a wrecking ball in a video promoting this." He adds: "The fact is that media inflation is outpacing and outstripping economic inflation".