2min chapter

Innovation Answered cover image

A Beginner's Guide to Design Thinking

Innovation Answered

CHAPTER

The Importance of Thinking About Stakeholders in Design Thinking

Design thinking isn't a process that you can bring your old ways of thinking and doing into. It's particularly important to avoid biases, especially when working with stakeholders. A lot of times we think the person buying the product or even more to the point, the person using the product is our stakeholder but then they don't always know.

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