The Importance of Thinking About Stakeholders in Design Thinking

Design thinking is a well-known concept in the innovation sphere — it often comes up in conversation, at conferences, or in passing. But for as much as people talk about design thinking, not everyone understands its full scope — and even fewer people use it in their day-to-day work. To help bridge the gaps, we created this "beginner's guide" podcast.

For this episode, we wanted to ask some basic questions about what design thinking is, how non-experts can get up to speed, the challenges experts have seen when introducing it to others, and how it can help come to viable solutions. We chatted with Prapti Jha, a Strategist and Researcher at Harvard's T.H. Chan School of Public Health; Scott Wolfson, Senior Strategy Director at BCG BrightHouse; and Craig Damlo, Senior Manager at Blue Origin, to get the answers.

You can subscribe to our podcast, “Innovation Answered,” on Spotify, iTunes, Stitcher, or Google Podcasts.

Tyler Smith hosted and produced this episode.