Ben Erez is a former PM at Meta, the first PM at three different startups, and now a full-time interview coach and educator. In this episode, Ben shares the five-part framework he developed after studying dozens of mock interviews, interviewing 50+ candidates at Facebook, and coaching hundreds of PMs through their job searches. It’s designed to help you master one of the most misunderstood stages of the PM interview loop: the product sense interview.
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In this episode, you’ll learn
• Ben’s five-part framework for acing product sense interviews
• How to set assumptions and lead with structure
• How to define a clear mission that guides every decision
• A process for segmenting users and developing strong personas
• How to map user journeys and surface high-impact problems
• A method for brainstorming, prioritizing, and scoping solutions
• Lessons from mock-examples (Claude, Meta, and Netflix)
• Common pitfalls to avoid, and how to practice effectively
References
• AI Practice Copilot for Product Sense & Analytical Thinking Interviews: https://payhip.com/b/LCkbr
• Attentive: https://www.attentive.com/
• How to Ace Product Sense PM Interviews: https://maven.com/p/af5908/how-to-ace-product-sense-pm-interviews
• Lewis Lin’s PM Question Bank: https://docs.google.com/spreadsheets/d/1rz10oEeLx-eGnilahKczYPhGfCUzIEKL-xRnjoQ-SX4/edit?gid=1024620532#gid=1024620532
• Product Sense Interview Template: https://docs.google.com/spreadsheets/u/0/d/1-jdZAVtLuk8dUnf9peUKlNkguSOuAk5VdMPTmgr9Kns/edit
• Recorded Mock of PS Response: https://grain.com/share/recording/be7899c9-f09e-4a18-93ec-ef40e7a26fac/Sex5ycmtyfFMOytY9K16yYQAx5p7lEn7X8D0fy2b and the Completed Template: https://docs.google.com/spreadsheets/d/1WV2kQNdM_kKHvr6Wsq0Znx7-r1gLK0qTOcuZg3LPqwo/edit?usp=sharing
• The Definitive Guide to Mastering Analytical Thinking Interviews: https://www.lennysnewsletter.com/p/8fe3dc12-1ed3-4876-a73d-2be943f18204
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About
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