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16min chapter
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Content, Briefly
Elevating Content Operations through ROI and Reporting
Discover how Janine's transition to content operations at Zapier led to the creation of a dedicated content ops team after proving the value of content through a robust ROI report. Explore their strategy to track content success, showcase content ROI, and advocate for allocating more resources to content creation. Learn about the importance of leveraging data and analytics to communicate the impact of content marketing to leadership at a time when many companies are cutting back on content efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode