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Mattel Bets Big On Barbie's Pink Carpet Debut
Big Take
How Much Money Does Mattel Hope to Make Off of This Barbie Juggernaut?
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Wes Kessova: How much money does Mattel hope to make off of this Barbie juggernaut? He says it's hard to put a number on that because I think they would probably see it as limitless. The highest early estimate for the domestic opening weekend in the US and Canada is $80 million, he says. That would be one of the biggest movies of the year, better than the flash, better than Indiana Jones.
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