Is Happiness a Goal of Self-Interest?

Wally: There's an argument to be made that the whole consumer system is set up to try to have this goal of happiness and when life inevitably gets hard instead of facing that you consume your way out of it. We do all of these things to distract us from hardship instead of accepting it is a part of living well, he says. Wally: I think there's a particular way in which this the focus on happiness can be exploited by corporations who want to monetize people's understandable desire to feel good but also exploit the fact that it will make us complacent or turn away from some of the ways in which society around is problematic.