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Consultants: Strive To Be BOLD With Melissa Vela-Williamson: Podcast #316

Consulting Success Podcast

CHAPTER

Building Mutually Beneficial Relationships: Melissa Vela-Williamson's Journey in PR Consultancy

Melissa Vela-Williamson shares her insight and story about her boutique PR consultancy, discussing the importance of public relations in building mutually beneficial relationships that stand the test of time. She emphasizes the integration of PR with diversity, equity, and inclusion, marketing principles, tactics, strategies, advertising, social media, and paid social media buying. The chapter also explores her transition from being a traditional employee to starting her own PR consultancy and the challenges and rewards of building a remote business.

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