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255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
The Importance of Building a Local Community
A couple of years ago, there was a huge wake-up call for the industry. When COVID hit, I watched as destinations that had done the work to build an audience of local stakeholders and even local residents were able to mobilize. "When you engage with people, they're going to defend you," she says. 'You can bolster your position by having community support'
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