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16min chapter
Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand
The Indian Startup Show
Launching a Premium Indian Rum Brand
Exploring the journey of creating a premium Indian rum brand, focusing on the challenges faced, strategic marketing efforts, and the significance of brand identity. The chapter highlights the process of developing the right blend, targeting young professionals in the market, and the importance of branding to resonate with the target audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode