Sajith Pai on India's Digital Divides
Ideas of India
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Navigating India's Digital Divide
This chapter explores the changing perceptions of India's digital landscape, highlighting the growing mainstream discourse around concepts like 'India 1' and 'India 2.' It addresses the challenges and opportunities within the economic landscape, the impact of COVID-19 on market dynamics, and the strategic adaptations made by startups to cater to diverse income groups. Through examples of successful brands, the discussion reveals the complexities of innovating for the Indian market and the implications of evolving consumption patterns.
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