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Transforming Course Structures for Enhanced Learning
This chapter discusses the reformation of a cohort-based course into a more manageable 12-week program, aiming to improve student engagement and learning outcomes. It highlights the importance of addressing customer needs when creating educational offerings, as well as the significance of clear branding and targeted messaging for marketing programs. The chapter also explores the development of a new program focused on AI-driven marketing strategies and the structure needed to provide long-term value to participants.
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