The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

What to Say to Get Your Way with Jonah Berger

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

How to Create Open Loops to Get People to Keep Reading

When writing, we want to create open loops that have people saying, oh, like I really want to close that loop. And so same thing I think about when we're writing online content, right? We want it to stop them from scrolling and go, huh, I want to learn about a little bit more about this. But if we give everything away in that first post, he's nicely said, sort of opening these loops. If the goal is to get them to keep reading through the rest of the content, then opening up rather than just closing loops can make that more like.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner