Future Proof cover image

67. What makes a winning advert?

Future Proof

00:00

A Brand Can't Just Make Claims

H s b c is helping people without dress. It was the real thing, and it was brought to us by the brand an. We didn't have to make it up. The dead in a short form is this: I think its context is king right? Old queen. Thay got survivea bank. Staki maxims their help t each one is different. Every time you go out o hear ar t tes dead. Socials going to kill it. Long puppy ad. There'rs some tried and tested tricks at work. Do the opposite. If you have the right message and you put it in the right place, and you're saying the writhing and it's

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app