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Hacking IKEA

99% Invisible

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IKEA Hackers: Notification of Violation of Trademark Rights

The IKEA Hacks website was shut down by the Swedish furniture giant on March 12th. The company sent a cease and desist letter demanding Jules hand over the domain name, stop using the IKEA trademark or anything trademarked by IKEA. She would also have to close down her Twitter and Facebook accounts for all social media stuff. It wasn't until the news broke about the cease and desists that Jules agreed to talk to me.

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