The Intelligence from The Economist cover image

Deus ex Manchina: American climate legislation’s revival

The Intelligence from The Economist

CHAPTER

Rising Tide: The Evolution of Women's Sports

This chapter examines the growing popularity of women's sports, spurred by COVID-19, and contrasts it with the historical challenges faced due to limited support. It highlights the changing landscape of sponsorship and fan engagement, using tennis as a successful model for gender parity while exploring the unique opportunities this shift presents.

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