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#2: Uber’s Director of Design, Didier Hilhorst, on what it took to redesign a global product

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The Challenge of Being the Only Designer at a Small Company

Designers must balance desire for amazingness with a sense of pragmatism. The trade off exists both in large and small es, but the balance can shift ever so slightly. Design should always be aline with the business galls to make sure it's successful. If you don't do that, you're gon to get questionsand why not? Rihtlik: I wouldn't recommend being the only designer at a smaller company.

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