As AI rapidly advances, integrating ethical considerations into AI-enabled products, solutions, and business models is essential, however AI practitioners and business leaders report that putting AI ethics into practice is quite daunting. In this episode of Better Innovation, host Jeff Saviano welcomes Reid Blackman, a world-renowned AI ethics leader, author, podcaster, and CEO of Virtue, a digital ethical risk consultancy. Drawing from many leading principles in his book "Ethical Machines," Reid unpacks the complexities of AI ethics and explains why implementing ethics in practice often lags behind other elements of AI adoption. The discussion extends beyond the book to explore how organizations - and their corporate boards in particular -can effectively navigate ethical dilemmas and risk management more broadly. Join this insightful conversation that will broaden, and perhaps even challenge, your understanding of the ethics of AI.