People like to start with the easy stuff. Let's put some business cards for let's develop a logo. People do that all the time. There's no point in picking any low hanging fruit off the tree. Don't build pedestals because you'll accumulate sunk costs and that will make it hard for you to abandon when you find out that you can't train the monkey, you will still try.
In her new book, “Quit: The Power of Knowing When to Walk Away,” Annie Duke says mastering the art of quitting is the key to making smart decisions.
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