Building Bridges: Customer Feedback and Marketing Integration

Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets.

In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts. 

We get into:
 ✅ Why brand managers who never speak to customers keep missing the mark
 ✅ Mining free insights from social comments, CS tickets & on-site reviews
 ✅ Balancing quant (surveys, NPS) with qual (deep-dive interviews) for true customer clarity
 ✅ Partnering with customer-success/service teams for an always-on feedback loop
 ✅ When to pick up the phone—and when to gather feedback asynchronously

If you’re tired of launching campaigns nobody asked for—or if you’ve been guilty of marketing by gut instead of data—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.