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Get comfortable with GA4—Natalie Slater

SEO in 2026

00:00

How to Compare GA4 Analytics to GA4 Data

Universal analytics, measurement model based on sessions and page views. Now the unit of measurement is an event. All those events are untainted and in GA4 as they have happened. There's no change in what the metric is. So, then practically making the move from the universal analytics to GA4. Does an SEO then have to take the data and then compare it?

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