Evolving Strategies in Sports Streaming and Audience Engagement

Eric Shanks, C.E.O. and executive producer of Fox Sports, joins John to break down the state of IndyCar, five races into the season. Eric reflects on the sport’s deep-rooted nostalgia, its future-facing momentum, his efforts to build a bridge between IndyCar and NASCAR. and how he’s “Fox-ified” the event for modern audiences. Then Eric outlines the company’s D.T.C. ambitions with Fox One—and how Fox’s strong portfolio is drawing interest from advertisers.

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