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Rebranding and Alignment Engineering
This chapter explores the need for rebranding and alignment engineering in MakerDAO, a decentralized finance project, to address challenges in managing expenses, collaboration, and decision-making. The speakers discuss the disillusionment in the crypto space during bull runs and the failure modes of scaling up in DAOs. They introduce alignment engineering as a method to achieve constructive participation, collaboration, and value generation through well-designed tools, gamification, and incentives.