i wanted to make sure that our magazine spoke to every different kind of young person who was in this very vulnerable, fragile stage of their life. When i read the story that came back from amandala and salonge, i remember sitting at my desk and weeping. This is the kind of work i wish existed when i was growing up at a main stream ine. I should be able to see myself in main street magazines. And so should. Everyone felt they had things to say that they hadn't been able to say before either. It really just became kind of this, this pivotal moment for us as a brand.

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