Rethinking IT: From Cost Center to Growth Driver

This chapter explores the perception of IT and customer service departments as cost centers rather than essential drivers of growth in the context of AI implementation. It argues for a mindset shift among C-level executives to recognize technology as a core strategic element that fosters innovation and business transformation. Additionally, the chapter highlights the challenges faced by tech companies in balancing innovation with bureaucracy and the need for a clear organizational strategy to achieve meaningful growth.