E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
OPERATORS
Revolutionizing Advertising Strategies
This chapter examines the effectiveness of different advertising platforms, focusing on the shift from television to meta advertising for cookware brands. It proposes reallocating budgets and highlights the potential of influencer marketing, specifically advocating a shift towards tech influencers to enhance brand awareness.
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