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Can Culture Be Changed?
Tobias: Culture is a huge indicator of financial success, bottom line business impact or not. I know othersto have proved that through research over the years. And so, you now, i've always been somewhat fascinated by that fact, and the fact that a lot of folks don't think you can change culturein fact, my co founder felt like you couldn't do anything to affect the culture of an organization. Even my father was a very successful business man and took over an insurance company several decades ago. He used to tell me that the culture was in the woodwork, meaning that he just had a tough time affecting culture.